What's Primary search engines ?
A primary search engine is the type you think of most often when search engines come to mind. Some
index most or all sites on the Web. For example, Yahoo! Google, and MSN are
primary (also called
major) search engines.
Primary search engines will generate the majority of the traffic to your
web site, and as such will be
For example, Lycos has been around much longer than Google, yet Google is
the most popular
search engine on the Web. Why is that? Most likely because people find
that, when searching the
Web, Google provides better search results.
The difference in those search results is all in the search algorithm used
to create the search engine.
Most primary search engines are also more than just search. Additional
features such as e-mail, mapping,
news, and different types of entertainment applications are also available
from most of the primary
search engine companies. These elements were added long after the search
was established, as
a way to draw more and more people to the search engine. Although those
features don’t change the
way people search, they might affect which search engine people choose.
Overview of Google
Each of the major search engines differs in some small way. Google is the
king of search engines, in
part because of the accuracy with which it can pull the results from a
search query. Sure, Google
offers all kinds of extras like e-mail, a personalized home page, and even
productivity applications,
but those value-added services are not what made Google popular.
What turned Google into a household word is the accuracy with which the
search engine can return
search results. This accuracy was developed when the Google designers
combined keyword searches
with link popularity. The combination of the keywords and the popularity of
links to those pages
yields a higher accuracy rank than just keywords alone.
However, it’s important to understand that link popularity and keywords are
just two of hundreds
of different criteria that search engines can use in ranking the relevancy
of web pages.
Overview of Yahoo!
Most people assume that Yahoo! is a search engine, and it is. But it’s also
a web directory, which
basically means that it’s a list of the different web pages available on
the Internet, divided by category
and subcategory. In fact, what few people know is that Yahoo! started as
the favorites list of
the two young men who founded it. Through the acquisition of companies like
Inktomi, All the
Web, AltaVista, and Overture, Yahoo! gradually gained market share as a
search engine.
Yahoo!, which at one time used Google to search its directory of links, now
ranks pages through a
combination of the technologies that it acquired over time. However,
Yahoo!’s link-ranking capability
is not as accurate as Google’s. In addition, Yahoo! also has a paid
inclusion program, which some
think tends to skew search results in favor of the highest payer.
Overview of MSN
MSN’s search capabilities aren’t quite as mature as those of Google or
Yahoo! As a result of this immaturity,
MSN has not yet developed the in-depth link analysis capabilities of these
other primary search
engines. Instead, MSN relies heavily on web-site content for ranking
purposes. However, this may
have a beneficial effect for new web sites that are trying to get listed in
search engines.
The link-ranking capabilities of Google and Yahoo! can preclude new web
sites from being listed for
a period of time after they have been created. This is because (especially
where Google is concerned)
the quality of the link may be considered during ranking. New links are
often ignored until they
have been in place for a time.
Because MSN relies heavily on page content, a web site that is tagged
properly and contains a good
ratio of keywords will be more likely to be listed — and listed sooner — by
the MSN search engine.
So, though it’s not the most popular of search engines, it is one of the
primaries, and being listed
there sooner rather than later will help increase your site traffic.Jerri L. Ledford
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