What's secondary search engines ?

Secondary search engines are targeted at smaller, more specific audiences, although the search engine’s

content itself is still general. They don’t generate as much traffic as the primary search engines, but

they’re useful for regional and more narrowly focused searches. Examples of secondary search engines

include Lycos, LookSmart, Miva, Ask.com, and Espotting.

Secondary search engines, just like the primary ones, will vary in the way they rank search results.

Some will rely more heavily upon keywords, whereas others will rely on reciprocal links. Still others

might rely on criteria such as meta tags or some proprietary criteria.

Secondary search engines should be included in any SEO plan. Though these search engines might

not generate as much traffic as the primary search engines, they will still generate valuable traffic

that should not be overlooked. Many users of secondary search engines are users because they have

some loyalty to that specific search engine. For example, many past AOL users who have moved on

to broadband Internet service providers still use the AOL search engine whenever possible, because

it’s comfortable for them.
Jerri L. Ledford